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  Revista retrata La Habana mÁs allÁ de rumba, ron y puros. Por Anthony Boadle. Reuters. 18 Marzo 2004

Revista bilÍngue mostra que Havana tem mais que rumba e charuto. Por Anthony Boadle. Yahoo Noticias. 21 Marzo 2004

Slick lifestyle mag comes to Havana. By Larry Luxner. CubaNews. April 2004

Havana lifestyle magazine debuts Dec. 8. CubaNews. October 2004

Havana hostpots fire the passions. James Brown. Evening Standard. Wednesday, 14 june 2006

HE H’ TOONT HAVANA ALS KUNSTWERK. By Marcel Haenen, NRC Handelsblad, 26 may 2007

How the other hav lives. By Gavin McOwan, The Guardian, 26 january 2008

 
     
REVISTA RETRATA LA HABANA
MÁS ALLÁ DE RUMBA, RON Y PUROS

Por Anthony Boadle
18 Marzo 2004

LA HABANA (Reuters) - Una nueva revista y guía sobre la vida cultural y nocturna de La Habana saldrá el sábado, buscando mostrar que la capital cubana tiene mucho más que su estereotipo turístico de rumba, ron y habanos. La lujosa revista bilingue en español-inglés se llama The H y su número cero trae artículos del escritor Pedro Juan Gutiérrez, autor de "La trilogía sucia de La Habana" y máxima figura de la crónica negra de la ciudad.
Con espectaculares fotos del alemán Sven Creutzmann, la revista cuenta lo último en música, cine y moda de La Habana, así como el arte contemporáneo y la arquitectura, además de ofrecer una guía de galerías, museos y los mejores restaurantes y bares nocturnos.
En portada, la cantante Vannia Borges, ex diva del grupo Bamboleo y representante de una actualidad musical que tiene poco que ver con el "Chan Chan" de los "superabuelos" del Buena Vista Social Club, cuenta su vida de solista.
"Cuba está de moda, pero hay que renovar su imágen. Queremos mostrar que Cuba es mucho más que rumba, ron y puros, que en La Habana hay moda, hip hop, restaurantes divertidos," dijo el director de la revista, el diseñador gráfico Rómulo Sans.
La revista trimestral (www.thehmagazine.com) es redactada en Cuba y editada en Barcelona por una empresa inglesa. Saldrá a la venta en septiembre por subscripción y distribución internacional, sobre todo en los principales aeropuertos con vuelos a la isla.
Los editores esperan financiar la revista con publicidad de hoteles, aerolíneas y otras empresas y será obsequiada a pasajeros de clase ejecutiva en los vuelos a La Habana, dijo Sans.
Unos de las dos notas de Gutiérrez, que forma parte del equipo editorial de la revista, narra el duro entrenamiento y selección de bailarinas del famoso cabaret Tropicana, donde bailar es un sueño de miles de habaneras. La otra es sobre la magia del circo.
La revista incluye una reseña de Suite Habana, la película de Fernando Pérez, un crudo retrato de la ciudad que documenta un día en la vida de 10 habaneros y su lucha por la comida, el agua y el transporte.
Otro artículo describe el boxeo en la Arena Trejo de La Habana Vieja, donde pelearon los mas notables pugilistas cubanos como Kid Chocolate, Teófilo Stevenson y Félix Savón, y donde jóvenes habaneros vienen a combatir aspirando a la fama.
The H buscará captar la vida de una nueva generación de habaneros, dijo Sans, quien aseguró que la publicación es financiera y editorialmente independiente del gobierno cubano. "Será totalmente neutro en política y economía. Se dedicará exclusivamente al arte, la cultura, la música y la vida de la ciudad," dijo.

 
   
SLICK LIFESTYLE MAG
COMES TO HAVANA

BY LARRY LUXNER
CubaNews, April 2004

Havana now has its own answer to Miami Beach's Ocean Drive magazine: The H.
The glossy new bilingual magazine made its debut at a Mar. 22 cocktail party at the Hotel Riviera, billing itself as "Havana's essential lifestyle magazine."
Editor-in-chief Rómulo Sans told CubaNews that 1,000 copies of a prototype issue have been printed, but that the quarterly magazine will have a print run of 15,000 to 20,000 once it's in circulation by this September.
Sans, a native of Barcelona, said he has 15 collaborators on his team including freelance writers, graphic designers and photographers. The most famous of these is German photographer Sven Creutzmann.

"Our objective is to show the world that Havana is more than just rum, cigars and pretty mulatas. There's also a contemporary generation of artists, fashion designers and hip-hop," he said. "We're not going to try to cover topics that have been covered over and over. We want to focus on lifestyle, rock-and-roll and contemporary art. We won't talk about business or politics."
The 164-page prototype, published in an unusual square format, boasts outstanding digital photography and paper quality of a type almost never seen in Cuba.
And the subject matter is unusual, too. Famous Havana singer Vannia Borges graces the cover of The H; other feature story-photo packages explore everything from casting for Havana's famous Tropicana cabaret to 1940s-era motorized bicycles known as riquimbilys.
At the back of the book is a comprehensive tourist listing of hotels, restaurants and night-clubs, complete with addresses, phone num-bers and ratings.
Sans said the magazine will be distributed throughout the United States, Canada, Europe and the Americas for roughly $8 to $10 per copy (or its equivalent in euros).
Subscriptions will cost $30-40 a year for four issues including postage, though these are only estimates since all prices are still being finalized.
"We'll sell the magazine in Cuba by subscription only," said Sans. "We're working on a deal with Infotur so they can distribute it here through newsstands, hotels and information kiosks."
Sans, who worked for several years as an ar t director in New York's fashion district, is "negotiating on a few different options" in the States, where he says "there's been huge interest in the magazine."
Adver tisements will cost anywhere from $3,000 for an inside full page to $5,000 for a back-page ad and $8,000 for a double-page spread in the front of the book.
H is being printed by Comgraphic S.A. of Barcelona, which Sans considers one of the best printers in Spain. Since it is not coming from Cuba, the magazine isn't subject to restrictions under the U.S. embargo, he said.
Financing this project is Ceiba Finance Ltd., a British investment fund headquartered in the Channel Islands.
Sebaastian A.C. Berger, director of Havna-based Zapa International Management Ltd., said his fund is investing $500,000 in the project. The firm, previously known as Beta Gran Caribe Ltd., has also invested in various hotel, infrastructure and real-estate projects (see CubaNews, December 2003, page 11).
"I had this on my list of things that were definitely lacking in Cuba, but to say it was my idea is giving myself too much credit," Berger told us. "It was Rómulo who came up with the idea and the business to make it work."
Berger said the team doesn't need permission from the Cuban government to publish The H, since the whole thing is done outside Cuba, "but we have chosen to make it a non-political, non-economic lifestyle magazine" for practical reasons.
Well over 50% of the new magazine's revenue will come from major advertisers such as airlines and hotel chains, though Sans declined to identify potential advertisers since negotiations are still underway. Another idea is to distribute the publication in the business-class section of major airlines flying to Cuba.
The H has its own website, appropriately titled www.thehmagazine.com, with cultural events and other information updated on a weekly basis. Soon, it could also be accompanied by its own line of clothing.
The big question is: When will The H start making money?
"A magazine normally isn't profitable until Year 3," said Berger, "so if we can beat that, it will be lovely."

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HAVANA LIFESTYLE MAGAZINE
debuts Dec. 8 2004

CubaNews, October 2004

After more than a year of planning, The H- a glossy bilingual English-language magazine printed in Spain -- will finally make its debut on Dec. 8 at an inaugural party in the Cuban capital.
Billing itself as "Havana's essential lifestyle magazine," The H will be on newsstands by December, just in time for major cultural events such as the 26th Latin American Film Festivaland the Havana Jazz Festival.
"Bravely going where no magazine in Havana has gone before, The H gives voice to the sights, sounds and styles that so many visitors overlook," editor-in-chief Rómulo B. Sans told CubaNews. "Havana is so much more than long cigars and short rum."
The first 25,000 commercial copies of The H are being made available by Ceiba Publications, a division of Ceiba Finance Ltd., a British investment fund based in the Channel Islands that has invested $500,000 in the project.

The 164-page magazine, published in an unusual square format, boasts outstanding digital photography and paper quality of a type almost never seen in Cuba. Sans said the magazine will be distributed throughout the U.S. and Cuba for $9.95 per copy, and in Europe for 10 euros. Subscriptions will cost 25% off the cover price for four issues including postage, though these are only estimates since all prices are still being finalized.
The premier issue of The H contains everything from profiles of six of Havana's brightest young acting stars, to exclusive fashion shooting by Johann Sahuti of Hugo Boss, to the definitive guide to Havana's "in" places for eating, dancing and drinking.
And for extremist experience freaks who want to taste, wear, breathe and dream Havana, The H is supported by a growing family of websites --www.thehmagazine.com (video and music downloads), thehonline.com (weekly Havana listings), thehmusic.com (MP3 Havana) and a host of related products including The H wear, models, services, events, awards and film.
Says Sans: "Havana is the human zoo that ever yone's talking about, but it takes a magazine like The H to track down and capture the wildest urban living in the world."
The H is being printed by Comgraphic S.A. of Barcelona, which Sans considers one of the best printers in Spain. Since it is not coming from Cuba, the magazine isn't subject to restrictions under the U.S. embargo.

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HAVANA HOSTPOTS FIRE
THE PASSIONS

JAMES BROWN
Evening Standard, Wednesday, 14 june 2006

"The H, probably the most stylish city guide in the world".

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Article NRC Handelsblad
HE H’ TOONT HAVANA
ALS KUNSTWERK

MARCEL HAENEN
NRC Handelsblad, 26 may 2007

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Article NRC Handelsblad
HOW THE OTHER HAV LIVES

GAVIN McOWAN
The Guardian, 26 january 2008

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