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Time machine
Technological disobedience
Time machine
Ladaland
 
 

Time machine
TXT: R.SANS / E.OROZA PHOTO: RÓmulo Sans

More than half a century ago, the American middle class, upholder of the mythological American Way of Life, was enthusiastically purchasing new and glamorous Dodges, Fords or Pontiacs. Hundreds of advertising posters from that era based their effectiveness on the picture of delight shown by those families with their newly acquired cars.
Half a century later, in other words, right now, Snoopy González, a Taxi driver in Luyanó, is squeezing 10 Cubans into that same Dodge to take them to Havana’s Central Park for 10 pesos.
What would happen if these two images – the 1950s posters and these 2007 photographs in Havana – were superimposed like transparencies? The head of the Stewart family from Iowa looks suspiciously at Yuri, ‘el mulato’, sitting next to his wife Linda Stewart. Snoopy asks who the woman in the blue dress waving goodbye is. And needless to say, Mrs. Ross in the blue dress doesn’t know that the Buick she is getting into is going to the farmers’ market in Marianao.
There is not just one time machine, but thousands of them. All in Havana.

+ information pág. 86-93 The H Book 2008 09

 
 
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